Our Story

Our Mission

We believe feeling vibrant begins with being in the moment. Nomad Botanicals brings the power of genuine essential oil aromas to you, transforming routine moments into wellness rituals and epic moments into unforgettable experiences. At the heart of Nomad Botanicals is a love for handcrafting precious plants into quality products. Our nomad journey is devoted to caring for the synergistic ecosystem that allows vibrant botanicals to wander from our path to yours.

Our Values

Since our company’s inception, the Bee has been our North Star. We chose the Bee as our mascot for what it symbolizes and the way it lives its life cultivating community and cross-pollinating. We live and breathe in the plant world at Nomad Botanicals, and we know that plants have the greatest strength and character when they are able to thrive in an environment of diversity vs. monoculture. This concept helps us navigate the choices we make from ingredient selection to the artisans and customers with whom we work.


Continue reading about our values here...

Carole Addison-Goyne


Carole began her aromatic career 28 years ago in Colorado at EsScentuals, a magical boutique and Sanctuary for the Senses. After graduating from college, she journeyed on to California to work and apprentice with Monika Haas and Kurt Schnaubelt, PhD, world-renowned leaders in the aromatherapy field. At the sister companies, Original Swiss Aromatics and Pacific Institute of Aromatherapy, Carole taught aromatherapy certification seminars and oversaw the precious essential oil import business. Through an aromatherapy connection, Carole met her husband, Scott, who had just built his first essential oil still, after completing herb school. Together they went on to distill essential oils in Northern California, and they became engaged in the development of bringing to market medicinal and aromatic plants from Morocco, through a USAID project.


In the midst of all of these endeavors, Carole earned her MBA and also followed her nose to Aveda where she spent 15 years in an executive leadership role. Through Carole's collective experiences, the concept of Nomad Botanicals was born. With a dream team beside her, the Nomad journey continues to evolve with vibrancy each day. Creating and sharing high quality aromatherapy lifestyle products with people around the world is Carole's dream come true.


Outside of Nomad Botanicals, Carole serves on two boards. She volunteers as Chair of the Sonoma State University MBA Alumni Forum. She is also a Director on the Board of Directors for HenHouse Brewing Company, which she and her husband co-founded after converting their essential oil stills into brewing equipment. Carole's involvement in her local community reflects a core value near and dear to her heart -- being grateful and continuing the ripple effect by giving back.

Caroline Morey

Director of Marketing

Caroline recently completed her Marketing Degree at Sonoma State University, where she crossed paths with Carole. They were paired together in the University’s Mentor Program, based on their shared interests in the wellness industry, and it was truly a perfect match. Carole brought Caroline along as a Marketing Intern for Original Swiss Aromatics where she was introduced to the world of aromatherapy, which only enhanced her passion for natural skin care and holistic health.


Traveling is a part of Caroline’s DNA. She was born in San Francisco, California, while both of her parents were born abroad. Her dad is from Lisbon, Portugal and her mother is from Dijon, France. Caroline has been traveling the world since she was three months old and hasn’t stopped yet. Her best nomad experience so far was traveling around Japan with her sister...just the two of them. She believes there’s something truly special about experiencing a completely new country at 19 years old with a budget of $200, living off of inexpensive airbnbs and the priceless adventure of exploring and connecting with the culture.