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Our Story

Our Mission

We believe feeling vibrant begins with being in the moment. Nomad Botanicals brings the power of genuine essential oil aromas to you, transforming routine moments into wellness rituals and epic moments into unforgettable experiences. At the heart of Nomad Botanicals is a love for handcrafting precious plants into quality products. Our nomad journey is devoted to caring for the synergistic ecosystem that allows vibrant botanicals to wander from our path to yours.

Our Values

Since our company’s inception, the Bee has been our North Star. We chose the Bee as our mascot for what it symbolizes and the way it lives its life cultivating community and cross-pollinating. We live and breathe in the plant world at Nomad Botanicals, and we know that plants have the greatest strength and character when they are able to thrive in an environment of diversity vs. monoculture. This concept helps us navigate the choices we make from ingredient selection to the artisans and customers with whom we work.


Continue reading about our values here...

Carole Addison-Goyne


Carole has been in the aromatherapy, botanical perfumery, and natural products field for the past three decades. She has been fortunate to study with world-renowned mentors along her path, including Kurt Schnaubelt, PhD and Mandy Aftel, who are both international authorities and best-selling authors in their fields. Carole apprenticed and worked with Kurt Schnaubelt, PhD for years, teaching aromatherapy certification seminars and overseeing his essential oil business. Carole has also received several Natural Perfumery Slow Scent® Certifications from Mandy Aftel and continues to find some of her greatest joy in teaching about this timeless craft. Additionally, Carole was influenced by the pioneering botanical legacy of Horst Rechelbacher during her 15-year tenure as an executive with Aveda.


Through the years, Carole and her husband, Scott, have distilled essential oils in Northern California, and they were also engaged in the development of bringing to market medicinal and aromatic plants from Morocco, through a USAID project.


In the midst of all of these endeavors, Carole earned her MBA and also followed her nose to Aveda where she spent 15 years in an executive leadership role. Through Carole's collective experiences, the concept of Nomad Botanicals was born. With a dream team beside her, the Nomad journey continues to evolve with vibrancy each day. Creating and sharing high quality aromatherapy lifestyle products with people around the world is Carole's dream come true.


Outside of Nomad Botanicals, Carole is a Director on the Board of Directors for HenHouse Brewing Company, which she and her husband co-founded after converting some of their essential oil stills into brewing equipment. Carole also just completed four years of service on the MBA Alumni Forum at Sonoma State University in 2021, where she served her final year as Chair. Carole's involvement in her local community reflects her core values of being grateful and continuing the ripple effect by giving back.

Caroline Morey

Director of Marketing

Caroline recently completed her Marketing Degree at Sonoma State University, where she crossed paths with Carole. They were paired together in the University’s Mentor Program, based on their shared interests in the wellness industry, and it was truly a perfect match. Carole brought Caroline along as a Marketing Intern for Original Swiss Aromatics where she was introduced to the world of aromatherapy, which only enhanced her passion for natural skin care and holistic health.


Traveling is a part of Caroline’s DNA. She was born in San Francisco, California, while both of her parents were born abroad. Her dad is from Lisbon, Portugal and her mother is from Dijon, France. Caroline has been traveling the world since she was three months old and hasn’t stopped yet. Her best nomad experience so far was traveling around Japan with her sister...just the two of them. She believes there’s something truly special about experiencing a completely new country at 19 years old with a budget of $200, living off of inexpensive airbnbs and the priceless adventure of exploring and connecting with the culture.