Carole Addison-Goyne, Founder & CEO

Carole Addison-Goyne is a botanical perfumer, educator, and entrepreneur whose work explores the intelligence of plants through the language of scent. For more than three decades, she has brought together botanical perfumery, therapeutic aromatics, and immersive sensory experiences to help people cultivate a deeper relationship with the botanical world.

Her work is rooted in the belief that aromatic plants reveal their deepest intelligence when approached through science, craftsmanship, direct experience, and the language of scent. This philosophy has been cultivated through decades spent moving fluidly between the garden and the laboratory, formulation and fieldwork, education and artistic practice, where each perspective has deepened and informed the others. Through harvesting, distillation, close observation, and direct experience with aromatic plants in their living environments, Carole's understanding has been shaped by a visceral relationship with the botanical world.

Carole's perspective has been inspired by a lineage of pioneers who helped define the modern botanical movement. Years of collaboration with Kurt Schnaubelt, PhD, deepened her understanding of the chemistry and therapeutic intelligence of essential oils. Her exploration of botanical fragrance was further refined through years of study with Mandy Aftel, while Horst Rechelbacher's vision of botanical beauty and environmental stewardship left a lasting impression during her fifteen years in executive leadership with Aveda. During this time, Carole also earned her MBA, strengthening the foundation that would later support the creation of Nomad Botanicals.

Beyond her work in formulation and education, Carole contributed to the development of medicinal and aromatic plant initiatives in Morocco through a USAID-supported project while also working alongside the harvesting and distillation of estate-grown botanicals and aromatic plants from neighboring Northern California farms. These experiences continue to inform a perspective that bridges botanical tradition, scientific understanding, artistic expression, and contemporary craftsmanship.

Today, through Nomad Botanicals, Carole creates botanical fragrances, thoughtfully crafted botanical formulations, immersive scent installations, and educational experiences that invite people to experience the beauty, wisdom, and quiet intelligence of the botanical world through scent.