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The Essence of You: Crafting Your Personal Brand Through Botanical Perfumery

The Essence of You: Crafting Your Personal Brand Through Botanical Perfumery


Discover the art of creating a signature scent that embodies your personal brand in this immersive 2.5-hour botanical perfumery workshop. In the intimate after-hours setting of Estuary, a sustainable lifestyle boutique in downtown Petaluma, you'll explore 12 exquisite botanical essences, including 4 top notes, 4 middle notes, and 4 base notes, each linked to a key branding principle. Under expert guidance from Carole Addison-Goyne, who has been in the botanical perfume and aromatherapy field for more than three decades, you will learn to select essences not just by their aromatic qualities but by the branding values they represent, empowering you to craft a fragrance that tells your unique story. The session will culminate in the creation of your own bespoke perfume—a harmonious blend that aligns with both your senses and your brand identity, where personal preference and strategy intersect.

You will leave not only with a personalized perfume but also with a deeper understanding of how to use scent as a powerful tool in crafting your personal brand.

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When: Thursday, October 10th (6:00 – 8:30 pm)

Where: Estuary (120 Petaluma Blvd North, Petaluma, CA 94952)

Details: $125, includes a 10 mL botanical perfume that you make in the workshop. Light refreshments will be served to enhance the sensory journey. Space is limited to ensure a high touch experience.

The team at Estuary can help you shop for clothing and accessories that draw out your own personal branding. A personalized branded look and fragrance combine to leave a lasting impression. Guests who are registered for the workshop will receive 10% off at Estuary the day of the event as an added bonus. 

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